Posted by Dawn Marie Bailey
What do pet foods taste-tested by actual pets and equipment to facilitate magnetic resonance imaging, molecular imaging, and nuclear medicine have in common? These products prove that diverse organizations can not only still manufacture goods in the United States, but manufacturers can grow revenue and sustain market leadership even in a difficult economy.
Recently, MEDRAD, a Warrendale, Pennsylvania-based organization that develops, markets, and services innovative, cost-efficient devices for diagnosing and treating diseases, and Nestlé Purina PetCare Company, a St. Louis, Missouri-based organization that manufactures, markets, and distributes pet food and snacks for dogs and cats, were honored with the 2010 Malcolm Baldrige National Quality Award, the nation’s highest honor for performance excellence.
MEDRAD, for example, posted revenues that grew steadily from about $120 million in 1997 to approximately $625 million in 2009. In addition, its gross margin increased more than 10 percent in three years. MEDRAD has also sustained market leadership in the United States and Europe for most of its products over several years and, in many cases, at more than twice the share of the leading competitor.
Nestlé Purina PetCare Company has continually grown its revenue over the past seven years, from $4.2 billion in 2003 to more than $6.9 billion in 2009. The company expects to meet its 2010 stretch goal of $7.5 billion, despite the fact that the pet population has grown by only 1 percent during this time. The organization ranks number one in market share for pet care products in North America.
But please don’t take my word for it that these two U.S. role models demonstrate successful manufacturing in the United States. Come and hear their stories at the Quest for Excellence Conference in April 2010 in Washington, D.C. Come and hear how organizations CAN manufacture goods and services in the United States, with increasing revenues and market share. Perhaps you’ll learn something, share something, or network with someone to help your own organization improve!
You can also read more about these U.S. manufacturers, and others, on the Baldrige Web site, where application summaries, best practices, and testimonials are shared.